Effective Date: May 14, 2026
Accruu, LLC, a Texas limited liability company ("Accruu," "we," "us," "our"), operates the Accruu Vision platform. This Privacy Policy describes how we collect, use, share, and protect your information when you use our website, mobile applications, APIs, and related services (collectively, the "Service"). This policy applies to all users of the Service, including real estate agents ("Agents"), individuals who view shared listing links ("Buyers"), and business contacts in our agent outreach pipeline ("Prospects").
When you are onboarded as an Agent, we collect:
When you add listings to the Service, we collect:
When Buyers view shared listing links, we collect engagement data including:
This data is collected without requiring Buyers to create accounts or log in. We do not use tracking cookies to follow Buyers across other websites. If a Buyer voluntarily submits their name, listing feedback, budget adjustments, or contact information through a buyer gate or lead capture form, we collect the information they provide and may link it to that Buyer's listing interactions for the listing Agent. Buyer engagement data is pseudonymous unless the Buyer voluntarily submits identifying information.
We automatically collect:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Authentication | Session management for logged-in Agents | Session |
| Security | Security and abuse prevention | Session |
| Preferences | UI settings (e.g., sidebar state) | Up to 30 days |
We do not use advertising cookies, social media tracking pixels, or third-party analytics cookies. We do not participate in cross-site tracking or advertising networks.
Our buyer share pages maintain a pseudonymous session identifier for engagement analytics during your visit when your browser privacy settings and choices permit analytics. If you submit your name or contact information, we may link that buyer-submitted identity to your listing interactions for the listing Agent. Session identifiers are stored in your browser session storage and are cleared when you close your browser tab or use the share-page deletion control.
We may collect limited categories of sensitive personal information as defined by certain state privacy laws, including: account credentials (managed securely by a third-party authentication provider) and payment information (processed by our payment processors, app-store billing providers, or subscription-management provider; we do not store full card numbers or security codes). We do not collect Social Security numbers, government IDs, precise geolocation, racial or ethnic origin, health data, sexual orientation, or biometric data. We do not sell or share sensitive personal information, and we do not use it for purposes beyond what is necessary to provide the Service.
Our mobile app supports optional biometric authentication for app access. Biometric authentication is handled by your device. No biometric data is transmitted to, received by, or stored on Accruu servers. We receive only a pass/fail result from the device's local authentication framework.
When the Service encounters an error or crash, we collect diagnostic information such as app version, operating-system version, device model, error details, and performance data via our error-tracking service provider. We filter diagnostic events to reduce personal information before transmission. Our error-tracking provider acts as a Service Provider under the California Consumer Privacy Act and does not use this data for any purpose beyond providing the error-tracking service to us.
For business-to-business outreach, we may collect publicly available professional contact information for real estate agents and brokerages, including name, brokerage, business email, business phone number, license or profile metadata where available, territory, outreach status, suppression or do-not-contact flags, and contact-log notes. We use this data only for Accruu business outreach, suppression, compliance, and audit purposes. A Prospect may request suppression or deletion by contacting support@accruu.io.
| Data Category | Purpose | Legal Basis |
|---|---|---|
| Agent account info | Account creation, authentication, billing, customer support, service communications | Contract performance |
| Listing photos | AI renovation visualization generation, room classification | Contract performance |
| Property metadata | Cost estimation, regional pricing adjustment, room size calculation | Contract performance |
| Buyer engagement data | Pseudonymous or buyer-identified listing interaction data provided to listing Agent when permitted; aggregate product improvement | Legitimate interest; consent where required |
| Buyer lead capture data | Shared with listing Agent when voluntarily submitted | Consent |
| Prospective agent outreach data | Business-to-business outreach, suppression, compliance, and audit records | Legitimate interest; legal compliance |
| Device/technical data | Security monitoring, rate limiting, abuse prevention, debugging | Legitimate interest |
| Usage patterns | Product improvement, feature development, aggregate analytics | Legitimate interest |
We do not use your listing photos or personal data to train AI models. Photos are processed by our AI partner solely to generate the requested visualization and are not retained for model training purposes.
We do not sell your personal information to anyone. We do not share personal information with third parties for their marketing purposes. We share information only in the following circumstances:
We use the following third-party services to operate the platform:
| Provider | Purpose | Data Shared |
|---|---|---|
| Cloud infrastructure and security providers | Hosting, storage, authentication, compute, network delivery, DNS, security, and abuse prevention | Service data and request metadata as needed to operate and secure the Service |
| AI image generation provider | Renovation visualization generation | Listing photos (processed for image generation and not used for model training) |
| AI analysis provider | Room photo classification | Photos transmitted for classification (not retained after processing) |
| Property data provider | Property valuation and records lookup | Property addresses (not retained after processing) |
| App-store billing providers | In-app purchase processing | Transaction receipts and subscription status (payment details handled by the app-store provider) |
| Subscription-management provider | Subscription entitlement management across app stores and platforms | Account identifier, app-store transaction identifiers, receipt data, subscription tier, and entitlement status |
| Web payment processor | Payment processing for web portal subscriptions | Name, email, and payment method details (we do not store full card numbers) |
| Error monitoring provider | Crash reporting and performance monitoring | Device info, OS version, error data (no personal data intentionally collected) |
| Transactional email provider | Account verification, password reset, MFA and security codes, account and billing notifications, and other service-related email delivery | Name and email address, account identifiers, and the message content necessary to deliver the email |
Each service provider processes data only as necessary to perform their function and is subject to their respective privacy policies and terms of service.
When an Agent creates a Share Link, the following listing data becomes viewable by anyone with the link: property address, listing photos (original and generated), renovation visualizations, cost estimates, and listing metadata. Agents control which listings are shared.
We may disclose information if we believe in good faith that disclosure is necessary to: (a) comply with applicable law, regulation, or legal process; (b) protect the rights, property, or safety of Accruu, our users, or the public; (c) enforce our Terms of Service; or (d) respond to a government request.
If Accruu is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or use of your personal information.
The Service uses automated processing in the following ways:
None of these automated processes make decisions that produce legal effects or similarly significant effects on individuals.
| Data Type | Retention Period |
|---|---|
| AI-generated images | 365 days from generation, then automatically deleted from storage |
| Original listing photos | 365 days from upload, then automatically deleted from storage |
| Agent account data | Duration of active account, then deleted within a commercially reasonable time after account closure |
| Listing metadata | Duration of active account, then deleted within a commercially reasonable time after account closure |
| Buyer engagement data (session identifier, hashed IP address, pages viewed, dwell time, style preferences, cost interactions, and buyer-submitted identity where provided) | 12 months from last activity, then aggregated or deleted |
| Buyer lead capture data (name, email, phone if voluntarily submitted) | 12 months, until Agent deletes, or until a verified deletion/suppression request is completed |
| Prospective agent outreach data | Duration of outreach need, then deleted or suppressed; do-not-contact/suppression records may be retained as needed to honor opt-out requests |
| Server and security logs | 90 days |
| Billing records | 7 years (legal/tax requirement) |
| Consent and attestation timestamps (Terms of Service and Privacy Policy acceptance; compliance and fair housing acknowledgments) | Duration of your account plus five (5) years after account deletion, retained as evidence of consent, compliance, and abuse prevention. After account deletion we keep only a minimal pseudonymous tombstone — a one-way hashed reference to your account and (where available) email, the Terms and Privacy Policy versions you accepted, and the relevant acceptance, acknowledgment, and deletion timestamps. We do not retain your name, raw email address, address, photos, listing content, or any other profile or content data alongside the tombstone. |
We implement industry-standard security measures to protect your information:
While we take reasonable measures to protect your data, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.
In the event of a data breach that affects your personal information, we will:
Regardless of your location, you may:
If you are a California resident, you have the following additional rights under the California Consumer Privacy Act and California Privacy Rights Act:
CCPA Categories Disclosure:
| Category (per CCPA) | Collected | Sold | Shared for Advertising |
|---|---|---|---|
| Identifiers (name, email) | Yes | No | No |
| Commercial info (transactions, plan) | Yes | No | No |
| Internet activity (logs, usage) | Yes | No | No |
| Geolocation (city-level from IP) | Yes | No | No |
| Professional info (license, brokerage) | Yes | No | No |
| Sensory data (photos) | Yes | No | No |
| Inferences (engagement scoring, browsing patterns) | Yes | No | No |
To exercise your rights, you may: (a) email support@accruu.io with the subject line "California Privacy Request," or (b) submit a request through your account settings in the Agent Portal. We will verify your identity and respond within 45 days. You may designate an authorized agent to make a request on your behalf with signed written authorization or power of attorney.
We may offer promotions, free trial extensions, referral credits, or other incentives that involve the collection of personal information. Participation in any financial incentive program is voluntary and opt-in. You may withdraw at any time by following the program instructions or contacting support@accruu.io. The value of the incentive is reasonably related to the value of the data collected, considering the costs of collection, storage, and program administration.
If you are a Texas resident, beginning July 1, 2024, you have the right to:
To exercise these rights, email support@accruu.io. We will respond within 45 days. If we decline a request, you may appeal by emailing the same address with "Appeal" in the subject line.
Virginia residents have substantially similar rights to those described in the Texas section above, effective January 1, 2023. To exercise these rights, email support@accruu.io. We will respond within 45 days. If we decline a request, you may appeal by emailing the same address with "Appeal" in the subject line. If your appeal is denied, you may contact the Virginia Attorney General.
Colorado residents have substantially similar rights, effective July 1, 2023, including the right to opt out of targeted advertising, profiling, and the sale of personal data. To exercise these rights, email support@accruu.io. We will respond within 45 days. If we decline a request, you may appeal by emailing the same address with "Appeal" in the subject line. If your appeal is denied, you may contact the Colorado Attorney General.
Connecticut residents have substantially similar rights, effective July 1, 2023. To exercise these rights, email support@accruu.io. We will respond within 45 days. If we decline a request, you may appeal by emailing the same address with "Appeal" in the subject line. If your appeal is denied, you may contact the Connecticut Attorney General.
Nevada residents may opt out of the future sale of certain personal information by emailing support@accruu.io with the subject line "Nevada Opt-Out Request." We do not currently sell personal information as defined by Nevada Revised Statutes Chapter 603A, but we will honor opt-out requests in the event our practices change.
We honor Do Not Track (DNT) browser signals. When DNT is enabled, our buyer share pages will not collect engagement analytics for that session. DNT does not prevent you from voluntarily submitting your name, lead information, or other form content needed to use a buyer share link.
We also honor the Global Privacy Control (GPC) signal as an opt-out of the sale or sharing of personal information, as required under the California Consumer Privacy Act. When we detect a GPC signal from your browser, we treat it as a valid opt-out request. Because we do not sell or share personal information for advertising, no additional action is required, but the signal is recognized and logged as required by law.
When we detect a GPC signal, we configure buyer share analytics not to run for that session and treat the signal as a valid privacy preference where applicable.
The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child under 18 has provided us with personal information, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at support@accruu.io.
The Service is hosted in the United States. If you access the Service from outside the United States, your data will be transferred to, stored, and processed in the United States. By using the Service, you consent to this transfer. We process data in accordance with applicable U.S. privacy laws. We do not currently transfer data to countries outside the United States.
We may create de-identified or aggregated data from personal information by removing identifiers that would allow the data to be linked back to you. We use de-identified data for product analytics, industry benchmarking, and service improvement. We commit to maintaining and using de-identified data only in de-identified form and will not attempt to re-identify it, except as permitted by law for the purpose of determining whether our de-identification processes are effective.
The Service may contain links to third-party websites or services (e.g., MLS listings). We are not responsible for the privacy practices of third-party sites. We encourage you to review the privacy policies of any external sites you visit.
We may update this Privacy Policy from time to time. For material changes, we will notify you at least 30 days in advance via email or through the Service. The "Effective Date" at the top of this page indicates when the policy was last revised. Continued use of the Service after the updated policy takes effect constitutes acceptance.
We send two categories of electronic communications to users who have accounts with us:
When you opt out, we will stop sending marketing messages within the time required by law. Marketing emails include unsubscribe mechanisms so you can opt out directly. This section does not apply to transactional messages.
We do not send marketing text messages (SMS) today. If that changes, we will seek separate prior express written consent as required by the Telephone Consumer Protection Act (TCPA) and this section will be updated before any marketing SMS is sent.
For privacy-related questions, data access requests, or to exercise your rights:
Accruu, LLC
5900 Balcones Drive #29693
Austin, TX 78731
Email: support@accruu.io
This Privacy Policy was last reviewed on May 14, 2026.